The Lean Startup: How Constant Innovation Creates Radically Successful Businesses
The Lean Startup: How Constant Innovation Creates Radically Successful Businesses
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Most new businesses fail. But most of those failures are preventable.
The Lean Startup is a new approach to business that's being adopted around the world. It is changing the way companies are built and new products are launched.
The Lean Startup is about learning what your customers really want. It's about testing your vision continuously, adapting and adjusting before it's too late.
Now is the time to think Lean.
Eric Ries
Eric Ries is an entrepreneur and the author of The Lean Startup, which has sold over one million copies and has been translated into over thirty languages. He has founded a number of startups including IMVU, where he served as CTO, and he has advised on business and product strategy for startups, venture capital firms, and large companies, including General Electric, where he partnered to create the FastWorks program. Eric has served as an Entrepreneur-in-Residence at Harvard Business School, IDEO, and Pivotal and he is the founder and CEO of the Long-Term Stock Exchange.
Key Features
Paperback: 336 pages
Publisher: Portfolio Penguin
Language: English
ISBN-10: 0670921602
ISBN-13: 978-0670921607
| Weight (kg) | 0.1 |
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